Last 7 days
✓Last 30 days
Last 90 days
Last 12 months
Custom range
All Countries
✓Nigeria
Ghana
Kenya
South Africa
✓All Categories
Soft Drinks
Noodles
Cooking Oil
Detergent
Milk
Biscuits
Snacks
Energy Drinks
Personal Care
Back to Retail IQ

Executive Overview

Real-time pulse of the Nigerian FMCG market: 4.2M receipts processed across 12,400 retailers.

Live - updated 2 min ago
Market Pulse
Notable shifts across categories, brands, and products this period.
Market Share Trend
Soft drinks - last 12 months - top 4 brands
Category Performance
Revenue weight x growth
Price Inflation Index
Basket-weighted, indexed to Jan = 100
Top Regions
By revenue share

Category Breakdown

FMCG category performance across all tracked retailers. Click column headers to sort.

Market Share by Category
Click a category to highlight

Brand Performance

Market share, velocity, and growth across top FMCG brands in the tracked market.

Competitor Comparison

Head-to-head brand comparison across key metrics. Soft Drinks category focus.

Market Share Leaderboard
Soft Drinks category - top brands
Market Share Over Time
Top 4 brands - last 6 months
Promotion Intensity
Active promotions per brand
VS
Metric Comparison
Side-by-side breakdown

Regional Analysis

State-level market data showing revenue distribution and growth patterns.

Revenue by Region
Top 10 states by revenue share
Regional Data
Click headers to sort

SKU Pricing Tracker

Track price changes across regions and time periods for individual products.

Price Trend
+22% YoY
Indomie Chicken 70g - 6-month trend across 4 cities
Inflation Index
Monthly basket-weighted index (Jan = 100 baseline)
SKU Price Table
Click column headers to sort

Basket Analysis

Discover which products are frequently purchased together. Affinity scores based on co-purchase frequency.

Frequently Bought Together
Product affinity cards showing top co-purchase patterns
Affinity Table - All Pairings
Complete co-purchase data with lift and support metrics

Promotion Effectiveness

Track active and recent promotions, measure uplift and ROI across channels.

Promotion Frequency
Active promotions per brand
Discount Depth
Average discount percentage per brand
Promotion Detail
All tracked promotions with uplift and ROI

Retailer Rankings

Outlet performance by sell-through rate, basket value, and receipt volume.

AI-Generated Insights

Weekly intelligence briefings auto-generated from market signals and anomaly detection.

Report Templates

Pre-built report formats ready for download. Data reflects your current filter selections.