Retail IQ is Africa's first consumer-generated retail intelligence platform. Real-time data from actual receipts, not surveys, not estimates. Powering smarter decisions for FMCG brands, distributors, and commercial teams.
RIQ Trader Device · drag to rotate
Every quarter, FMCG brands commission field studies, collate distributor estimates, and rely on sales rep reports. By the time the data lands on a brand manager's desk, it's 90 days old. Markets have shifted. Competitors have made their play.
Quarterly reports that are 90+ days old by the time they reach decision-makers. The market has already moved.
Sales rep observations that are unreliable and anecdotal by nature. No way to verify what's actually happening on the ground.
Distributor volumes are structurally over-reported across the supply chain. The numbers rarely reflect reality.
Traditional research costs ₦10M to ₦80M for a single one-time study. Small and mid-tier brands simply cannot afford it.
There is no real-time view of what African consumers are actually buying. That gap is worth hundreds of millions of dollars, and Retail IQ is built to close it.
One button. Zero complexity.
We give open market traders a free handheld device that replaces pen-and-paper record keeping. No computers, no POS systems. Just hold the button, say what you sold, and the device does the rest.
Speak in Yoruba, Igbo, Hausa, Pidgin, or English. The device understands and transcribes automatically.
Sales appear on screen in real time. Edit anything that needs correcting, then save or print your records.
Every sale you record earns you cashback. The more consistent you are, the more you take home.
Get organised sales reports you can print at the end of each day or month. No accounting skills needed.
RIQ Shopper App · drag to rotate
Open the RIQ app after your next grocery run, take a photo of your receipt, and the money hits your account. Scan regularly and you unlock spending ranks, financial insights, and bigger rewards.
Photograph any grocery receipt in seconds
Real money for every receipt you scan
Track your shopping rank and climb tiers
Personal spending analytics and trends
RIQ turns consumer receipt data into commercial decisions. It gives brand owners, distributors, and commercial teams a live view of what's really happening on the shelf.
Category growth tracked in real time. See which products are accelerating and which ones are losing momentum.
Inflation tracking across all regions. SKU-level price trend tracking across channels in real time.
Competitive movement tracked weekly. Know exactly where you stand against the competition across every region.
Cross-category affinity scores. Understand what consumers buy together and which combinations drive higher baskets.
Outlet rankings and sell-through data. Identify which retailers are driving your volume and which need attention.
Weekly machine-generated reports. Surface surges, erosion, and competitive moves without your team having to look for them.
Track velocity and stock by region weekly, not quarterly. Spot gaps before they become empty shelves.
See penetration by geography before committing media spend. Know where your brand is strong and where it needs support.
Allocate promotions with surgical precision. Target the right outlets, the right regions, at the right time.
Benchmark against actual sell-through data. Stop relying on distributor claims and start seeing real numbers.
Detect demand spikes before they become failures. Respond faster to shifts in consumer purchasing patterns.
Shoppers download the RIQ consumer app and snap a photo of any grocery or FMCG receipt. Open market traders use our free hardware to log sales by voice. In return, they earn cashback rewards, spending ranks, and personal financial insights. Every interaction generates real purchase data.
Receipt data is structured, cleaned, and enriched by our AI layer. Products are mapped to categories and brands. Prices are indexed across regions. Basket patterns are analysed for affinity scores, velocity, and anomalies. Raw data becomes actionable intelligence.
Subscribers access a secure, real-time dashboard filtered by their products, competitors, regions, and time periods. Weekly AI-generated insights surface patterns without your team having to look for them. Updated every 48 hours, not every 90 days.
Traders log sales. Shoppers photograph receipts. Our systems clean, structure, and enrich everything. Brands subscribe to the intelligence. The revenue funds growth, and the cycle keeps going.
Voice-powered sales logging via free hardware
Receipt photos earn cashback rewards
Structures, cleans, and maps every data point
Live dashboards with real-time intelligence
The RIQ dashboard gives commercial teams a live, filterable view of the Nigerian retail landscape, updated every 48 hours. No more quarterly reports. No more guesswork.
We are inviting five founding data partners to access Retail IQ at launch. Limited slots. Closes when five contracts are signed.
We'll walk you through your brand's current performance, categories, regional spread, competitor baseline, and the type of insight you'd see as a subscriber.
A 45-minute, no-obligation walkthrough of your category on the live dashboard. We'll show you your brand's current performance, competitor positioning, and regional dynamics.
5 remaining
Closes when five founding contracts are signed. No extensions.