Forecast of the 2026 African Creator Economy: Structural Transformations in Tools, Monetization, and the Paradigm of Ownership
The Phygital Realignment: Navigating Agentic AI and Infrastructure Gaps in African Retail 2026
Nnachi Elijah Somto, Researcher. Executive Summary This article’s objective is to map the convergence of physical and digital retail in key markets (Nigeria, Kenya, South Africa, Egypt) and in Africa as a whole. Key Focus Areas: Phygital commerce: Merging physical and digital shopping experiences, the opportunities, challenges, and strategies to overcome these challenges Agentic AI:…

